Eronkan engineered an enterprise Industrial IoT (IIoT) platform for discrete and process manufacturing plants. We built an omnichannel outbound engine that unlocked 18+ high-intent discovery calls with plant directors and VP of Operations across Fortune 500 manufacturing conglomerates.
Industrial IoT is one of the hardest B2B segments in tech. Plant Managers, Directors of Manufacturing Operations, and Chief Operating Officers don't spend their days scrolling social media or responding to bubbly "15-minute quick chat?" cold pitches.
Before partnering with Outboundish, Eronkan faced three distinct roadblocks that stalled their enterprise growth:
We built a multi-tiered outbound architecture engineered specifically for traditional industrial decision-makers:
Instead of mass scraping Apollo, we identified manufacturing facilities with 250+ floor employees running high-throughput production lines. We filtered specifically for facilities undergoing ERP upgrades, expanding manufacturing capacity, or facing publicly reported supply-chain bottlenecks.
We eliminated every single corporate buzzword. The outreach focused entirely on one metric plant directors care about: unscheduled machine downtime cost per shift. By framing the conversation around sensor-level visibility without requiring a full factory rip-and-replace, we earned instant technical credibility.
We set up 12 secondary lookalike domains configured with strict SPF, DKIM, and DMARC protocols. Outreach ran across staggered email touchpoints synchronized with peer-level LinkedIn touches from the executive team's profiles.
Within 45 days of launching the infrastructure, the outbound machine completely transformed Eronkan's enterprise pipeline:
"Outboundish cut through the noise of an industry that notoriously hates sales pitches. They spoke the language of our plant directors from day one and filled our calendar with high-ticket enterprise buyers."